Our Story & Our People


The Heartwood Group is the result of a calling to help individuals and organizations discover, understand, and strengthen their core purpose. Mark Uhlenberg is the president and founder. Coaching individuals and businesses through transitions is his calling, and he sees leading transition as a core skill everyone will need to master to compete and thrive. Heartwood Group clients are achieving personal and professional success because they have the clarity of purpose, effective skills, commitment, and a clear connection to how everything they do works together.

Mark Uhlenberg, President

President/Founder and Master Coach

Mark’s clients and colleagues experience him as straightforward, sincere, and willing to lead and coach to achieve the results critical to their success. His experience is diverse across several industries. He pioneered database management for sales organizations over 20 years ago and brings application theory and practice together to implement and execute for extraordinary business results. Mark has over 25 years of experience in corporate settings, over 15 years as a business owner and holds a M. Ed in Human Resource Development. He is also certified as a Master Coach from the Hudson Institute of Coaching. Mark’s clients value his practical perspective of sales, marketing, and management. As a key leader in corporate headquarters and a business owner, Mark understands the

challenges that leaders face and the power of strategic development.

Valerie Tripi

Senior Associate and Content Development Lead

With a strong background in strategic marketing/communications, learning content development and brand  positioning, Val brings her strategic perspective, ability to frame up problems, formulate key strategies and manage their execution to Heartwood Group clients. During her 15+ years as an ad agency executive, she worked extensively with clients in the Ag industry, in addition to having significant experience in corporate communications, business consulting and teaching.